AMIC sells solutions, not just parts.

AMIC has developed the ability to work with American OEMS (Original Equipment Manufacturers) in a collaborative way.

The American OEM engineer wants a product that will meet his technical requirements at the lowest possible cost. In other words, if a supplier can suggest an alternative design, or product, or method which will accomplish their technical need but at a lower cost, the OEM engineer wants to know.

American suppliers need to sell solutions, not parts. Too many companies want to quote from a detail drawing or a sample. They are selling parts or products, not solutions. AMIC Engineers have on several occasions, offered alternative suggestions. Such as a totally different way to connect levers to adjustment mechanisms, which eliminated the need for a spherical bearing rod end.

Another suggestion was to use shaped tubing instead of round tubing to increase strength and lower cost. Another example was the method of holding a very complex assembly during the assembly process which improved dimensional consistency.

We believe in selling engineered solutions to OEMS and AMIC Engineers have helped us do just that.

Bradley W.

ROCKFORD ENGINEERED COMPONENTS, INC